Since I transitioned from being a corporate finance executive to a consulting role, I’ve helped numerous startups in North America, Europe, and elsewhere develop fundraising strategies. Now more than ever, startups need to refine their fundraising efforts. The opposite was often true, with market euphoria and competition for capital making it harder for many companies to stand out. But that doesn’t mean it got easier for entrepreneurs to fundraise. The venture capital industry reached new heights in 2021, committing record amounts of money to startups while seeing unprecedented inflows from investors. Crafting and sequencing your pitch deck components so they tell an effective story is crucial to building that relationship. While you ultimately want to raise money, the goal of your initial presentation is simply to persuade potential investors to give you a follow-up meeting. Developing a compelling pitch deck can be one of the hardest parts of being an entrepreneur.
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